MTV’s popular show Made was a prime example of taking a show’s viewership and providing it new ways to interact with the brand and other fans online. The site also provided a key casting platform for the show. Users were able to define goals, connect with like-minded people, track their progress of self-improvement and mentor each other.

WannaBeMade’s significance was highlighted by two senior MTV executives in its press release:

"'Made' taps into the powerful desires of our audience who relate to the young men and women they see on-air," said Christina Norman, President, MTV. "With the launch of this site, we are providing a natural extension that will engage each viewer beyond simply watching the show and, instead, empower them to live and document the transformative process for themselves."

"WannaBeMade.com will connect our audience in very personal ways to one another," said Brian Graden, President of Entertainment, MTV Networks Music & Logo Group. "The site will allow them to see their growth reflected online and on television, two very powerful platforms that validate and substantiate their journeys."